As a property manager, you will invest in various marketing strategies to get new clients. Occasionally you might get client referrals. Otherwise you have to chase leads to bring new clients.
Whether it’s sending direct mails, managing your Facebook and Google ads, keeping your sales team on the roster, or doing something different, most marketing efforts eat into your profits without giving you a sense of control over a defined strategy, goals or an action plan. More importantly, you can never really take your foot off the gas pedal because you don’t have a formalised process in place to acquire clients in any other way.
When you think about it, it’s only natural that you are in this situation. Why? Because the marketing industry wants you to keep spending money and time on their services.
Online and print ad agencies will tell you that having a constant ad budget is necessary for consistent results. Similarly, phone sales experts will tell you to hire them to improve your sale.
Now, what if I told you that there is a way to start generating quality leads without chasing for them? What if your clients could take care of the lead generation process? Leaving you with more free time to focus on mastering customer service.
There is a proven business model where you can get top-quality leads. You don’t have to work from scratch. You can grow your property management business year on year. In this model, your main task is no longer to convert strangers into clients. Your main task is to convert clients into advocates who will bring you highly qualified leads that you will convert into new clients.
This business model drives growth through referrals. It's called a referral-based business. Let's explain and illustrate how it can help property management businesses grow.